[CASE STUDY] How Renetta Moore Turned a Workshop into a Perfect Coaching Client Lead Generator!
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Article by Melissa V. West
Do you ever struggle to get more paying coaching clients?
If you're like me, you're in business because you want to help others get better results! It's part of your purpose and your responsibility to help others live at their maximum potential.
RIGHT?!
Let's face it... it's tough getting real, paying, coaching clients, especially in your early stages of starting out. You're still trying to build your legs underneath you, of your brand, your content, your reputation, and your business model.
But there's a lot at stake here - you NEED to generate a FT income from this... or else...RIGHT?!
That’s why when Scott Fay and I, the original creators of the Blueprint for Success workshop, created the workshop and facilitator’s license, we made it a priority to design it in a way that set up your coaching services as the PERFECT next step - and positioned you to continue working with your clients long term.
We wanted coaches to create deeper relationships with their clients and serve them in a way that would be life-changing. We held that vision in our minds as we created the workshop and facilitator’s license.
After all, our client’s results mean everything to us!
One of those clients is Renetta Moore; and after hearing her transformational story about being a start-up coach, I couldn’t keep it to myself...
...I just had to share her story with you!
Meet fellow licensed BFS facilitator Renetta Moore.
I'm excited to share with you how Renetta is using the Blueprint for Success workshop system to build her coaching and training business and save a LOT of time, energy and money.
Now, before she got to that point she was like many of us, working a full-time job where she felt trapped, and he didn’t know how to walk away from it.
When I asked her to describe herself before becoming a Blueprint for Success Facilitator, she said:
“I knew deep down I wanted to “quit my day job” and work to develop and encourage others but I didn’t know how to go about that. I also felt like I wouldn’t be successful because I was listening to the inner voice of “you are just a west Texas, farm girl, no one cares what you have to say.”
When I read that, I thought...
I wonder how many people have similar limiting thoughts!?
So many people actually forego creating a life, career, and business they love because they marginalize who they really are,their gifts and their talents.
Can you relate?
But there’s hope!
Don’t think for a second you need to settle for anything less than your greatest purpose and dream! Renetta says:
“Once I had written my purpose statement down and said it out loud during the BFS workshop, there was no turning back! I knew I would be absolutely miserable if I didn’t figure out a way to pursue my dream!”
She goes on to share more about her experience and how it all began for her:
"Before I went to BFS, I was searching for something that would give me direction. I knew what I was doing was not fulfilling my deep desires, but I didn’t even have a purpose statement. When I read the description of the workshop saying I would walk away with a purpose, passion, vision and plan, I was all in!
The day I attended for the first time, I promised myself to answer all the questions when Melissa challenged us to play full out for the day. I did too! I answered all the questions about purpose, wrote out my purpose statement. Answered all the questions about vision and wrote out my vision statement. I was feeling quite pleased with myself for a little; then doubt started creeping in. I began to wonder how I could quit my job and become a fulltime coach/trainer.
Then we started answering questions on the bogus stories holding us back from our dreams. I sat in a large group of people and ugly cried as I confronted those thoughts, lies and stories. I confronted them and decided to destroy them! It was a very freeing experience!
I walked away with purpose and determination."
Unfortunately, most people don’t know, or don’t take the time to know, what their Purpose, their Vision, and their Passion are, and even if they think they do know it, they struggle to articulate it.
You need all three, and you need to put them into a proper plan.
Like the saying goes: If you fail to plan, you plan to fail.
You'll be self-sabotaging your success. That’s not only discouraging; it’s also an exhausting way to operate!
Prior to Blueprint for Success, Renetta (like most people) was getting in her own way. She struggled to claim her gifts and have a clear sense of direction. After completing the workshop, she had a new outlook about herself, her strengths and her business.
Renetta:
To some, this may have been discouraging enough to have them give up, but not Renetta!
After all that work on herself, she was just getting started!!
I came to learn how Renetta used the BFS workshop as a lead generator for new paying coaching clients. The beauty of this workshop is that it’s a PERFECT set-up for private coaching being the client’s next BEST STEP. It gives them a chance to dive in even deeper and get even more amazing results.
I asked Renetta to break down how she built her coaching practice using BFS and she was kind enough to share. She held nothing back as she pulled back the curtain to tell us exactly how she did it.
Renetta shares:
“I got my BFS workshop license in March of 2016, while I still had my day job. I told myself I had to hold a workshop as soon as possible so I could earn back my investment. So, I scheduled one within three months. I challenged myself to hold a workshop each quarter. I started by making personal calls to people to invite them to my workshop. The more successful transformations my attendees were having, the more word got out and the more people started asking about it and talking about the changes they were making because of attending.
I went from having 2 people at my first workshop to 5 at the next...
...7 at the next...
and 10 at the one after that.
My next workshop is scheduled for October and I already have 15 committing!! I have easily made back my investment and look forward to many more successful workshops.”
And the best part about Renetta's story is that she started filling her coaching practice with paying clients from doing these workshops!
Renetta blew me away when she said:
“I’ve had an average of 3 new paying, coaching clients per workshop, which is incredible to me!”
She went on to say:
“Not only have I used the workshop, but I have also coached two individuals through the workbook during a 6-week coaching package.”
I asked Renetta to quickly share a story or two from one of her workshops, and this is what she had to say:
“One client was interested in beginning a small business of cooking casseroles for busy people. After the workshop, she felt confident to begin and is now working successfully at her small business!
Another client was at a crossroads in life; just wondering what in the world was next. After the workshop she decided to go through a 6-week coaching program and is excited about beginning a new career! Most walked away with a clear plan for their small business.”
And Renetta's transformational experience is no one-hit wonder...
In fact, I've had the pleasure of witnessing it every time I hold my own workshops; and it's a consistent story among the BFS facilitator community.
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Renetta, like other licensed BFS facilitators, has been able to leverage a program that is tried, true, and tested; and immediately see predictable results with her clients.
I'm so thankful for Renetta sharing her story.
She affirmed the power of the Blueprint for Success workshop. It’s not just a transformational experience we can provide our clients with...but it’s also a perfect lead generator for paying, coaching clients.
It really gives all coaches and trainers something to think about as they’re building their own 'coaching toolbox'.
With all the transformation and success Renetta has had with the BFS workshop in her own life and in her business...
...I couldn’t help but ask her:
“What would you say to someone considering going to the BFS workshop?”
I love Renetta’s response...
It’s a day where you might find out a great dream of yours is very reachable. Why would you wait?!
If you are a coach and encourage or develop others in their life; this is a fabulous tool to have. It’s done for you; just ask the questions and lovingly work with your client in the answers; they will find new hope and plans for a great future.”
I couldn't have said it more beautifully!
We closed our discussion on the following question:
“What does your life look like now compared to before you were a BFS facilitator?”
Her response:
WOWZA!!!!
Now THAT’S the power of purpose, and Renetta has been a true reflection of what BFS is all about!
It’s been such an honor to have Renetta as part of our BFS family and have her add so much value to us and all her clients. She truly is a change agent with a huge heart, out in the world, doing amazing things with and for people.
Now...
I just have one final question left for YOU...
How can you make a greater, purposeful impact in your personal life, your business, AND generate more paying, client leads while doing it?
One way, as Renetta has proven, is by joining our BFS family as a certified and licensed Blueprint for Success Facilitator.
Which brings me to a special announcement!
About Melissa V. West
Melissa is the founder and CEO of Xtreme Results Coaching.
Melissa encourages business professionals to rediscover their passion and empowers them to create the amazing life of their dreams. She shares this message worldwide through coaching, training, mentoring, and keynote speaking. Melissa lives with her two daughters and husband Chris in North Carolina. Connect with her on Instagram and Facebook.
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