Attention: Coaches, Trainers, and Leaders Who Want to Build a Profitable, Purpose-Driven Business...

 


 

"My 'secret coaching weapon'
that Generated $217,072
In My Coaching Business WHILE SAVING ME 80% OF MY CLIENT PREP TIME! (AND HOW SOME OF MY STUDENTS DEPLOY THE EXACT SAME WEAPON IN THEIR BUSINESS WITHIN 48 HRS!)
From: Melissa V. West
Raleigh, NC

Dear friend,

I want to show you today exactly how I (a wife, mother of two, corporate world escapee, and a zero business acumen gal) generate multiple six-figures in my coaching business year in and year out, through good economies and bad ones.

Specifically in this letter I want to share:

The ‘Secret Coaching Weapon’ that:

1

The top coaches, trainers in our industry are now deploying to launch & grow full-time, dream, coaching businesses to create MORE impact, influence and income - while having a lot LESS overwhelm! That’s a quadruple WIN!

2

A BRAND NEW coach deployed inside her new coaching business BEFORE building a website, printing a single business card, or writing a business plan (and WITHOUT any special software, paid ads, or team); and within 4 weeks she made a cool $39,998! I’ll show you how she did it!

3

Coaches and trainers are using to plug all those random courses and tools they’ve invested over the years (you know the ones that are just collecting digital dust); to finally get massive value out of them!

I’ll also reveal 3 business-killing myths coaches and trainers tell themselves that sabotage their success.
By the end of reading this letter, my goal for YOU is...

That you’ll able to completely reimagine how a successful coaching business is run, where the hidden leverage is, and how you can create more impact, influence and income while reducing the amount of time you spend working inside your business.

How’s that for a promise?!

That’s exactly the promise I’m going to make good in just a moment…

But before we go any further, I am just such a true believer in honoring people's time. 

So before you read another word, let’s first make sure this message is going to match you and where you’re at in your journey right now.
This ‘secret weapon’ will be for you if:
  • You’ve spent a ton of time, energy, and money developing your coaching skillset and training skillset so that you can help your clients achieve their greatest results and greatest transformation; however the business side of things is slow to take off (if at all), and you’re feeling overwhelmed and maybe even a little lost.
  • Or you feel inundated with marketing messages about what to do next; perhaps even confused because they all seem to conflict with each other! Build a new website! No, don’t do that do a retreat. Forget the retreat write a book! Don’t write a book, do a podcast instead! Arrgg!!! Oh my goodness! So many things to do, and NOT do, right? It can be so overwhelming. And so paralyzing. If you feel like this then this letter is for you too!
  • Finally, this message is also for you if you ever feel like you are just working your tail off, and yet you're feeling scattered all over the place, and not really gaining any ground in growing your business, your impact, your influence or your income.
If any of those points resonate with you…
Then you are in the right place
my friend to get the answers, the clarity, and the direction you’re seeking.
Just keep reading on…

Now, before we jump in, let me just share a little bit of background to the discovery of this ‘secret weapon’….

My intention is that you align with it, inside and out, versus something you just incorporate into your business without truly understanding its purpose and power. 

So this year I’m celebrating my 13th year in business, so this was actually a journey 13 years in the making (gosh, time flies!).
Over these 13 years, I've had the honor and privilege of coaching and mentoring over 13,000 professionals in over 140 different countries. 
I've authored two books: Your Daily W.O.W. and Hot Pursuit.

I've created two certification programs as well as numerous online programs, workshops, and mastermind groups.
I had the once in a lifetime amazing opportunity to be one-on-one mentored by the legend, the one and only John C. Maxwell for a year. Having him pour into my life and into my business was just truly, truly a priceless life-altering experience. And if you don't know who John C. Maxwell is, Google him, he's a legend. He's the godfather of leadership.
But my favorite thing to say out loud is this…
I make more money now in ONE YEAR in my coaching business than I used to make in FIVE YEARS combined in my big fancy corporate IT job!
The joy to say that never gets old! :D

Especially because at the same time I get to also say that I’m a present parent for my two daughters, a present wife for my amazing husband; and that the business I have grown supports my family life…
NOT at the expense of it.

Let me repeat that, because it’s worth repeating…

I have a thriving dream coaching business that does NOT come at the expense of my personal life. If anything, is SUPPORTS my personal life!

And that’s the most important take-away I have for you today…

That YES, you CAN have a successful business that supports your family AND enjoy the time with your family too.

However it is NOT doable unless you avoid the mistakes I made early on in my coaching business, because this is NOT how it all started out…

In the beginning, I did a lot of things wrong, specifically struggling with the BUSINESS side of the coaching business. You see, developing and building my coaching skillset came natural to me. But when it came to the business side and entrepreneurship, I had ZERO experience. 

I really had no idea what I was doing. 

 I had a gazillion unanswered questions…
  • Do I need a website? 
  • Do I build a course, workshop, or…?
  • How do I even build any of those?
  • How do I get clients?
  • Where do I even start with them?
  • What should I charge?
  • How should I package my offer?
I don't know…
I don't know…
I don't know…
I had all these unanswered questions.

Luckily, that didn’t stop me from slooooowly but surely putting one foot in front of the other to get one client here and there.

And then the struggle flipped.

Then once I had a few clients and things were starting to take off, I struggled with the non-stop hustle and grind.

All of sudden, my business became all-consuming and I was in this constant content creation mode. I was constantly creating new packages and new offers. I felt like I was constantly reinventing the wheel, constantly creating something new. I didn't know how to leverage what I had already created. And so I was making things way harder, way more complicated than they needed to be.

And yeah, sure. I was getting a few wins under my belt here and there, but I never felt like I could really get ahead…
But the worst part was that, I stopped being a present wife and mother to my family. My business was coming at a HUGE expense of my family.
Actually, the moment I realized it had gotten REALLY BAD, is the year my family and I took a ‘family trip’ to my parents condo in Brazil.

I had decided that I was going to work from my parents' high rise condo in sunny Brazil for five weeks. I was headed to tropical paradise where I was going to be working right off the ocean, had this glorious view. I was going to get so much done and I was going to be hanging out at the beach with my family, having the best time ever.

That was the vision anyways, the reality turned out VERY different!
I was in this hot and stuffy bedroom, which I turned into my office, but really all it was, was this little rinky dink desk with this super hard wooden chair that I would sit on all day doing coaching calls, creating content, creating new packages, writing blogs, responding to emails…

All while my family would be heading out to the beach.

That's right.

I'd be sitting in this room and my family would head to the beach every day – without me.

And I'm like… “okay, bye have fuuuuun”.

From my little window in the condo I could see them down at the beach while I was sitting in this hot and stuffy bedroom slash office working all day.

It was torture.

I distinctly recall sitting in that hot stuffy room one day, on that hard wood chair, and just running the same sentence through my head…

I need a break…
I need a break…
I just need a break…

My chest was tight.
My heart was pounding.
My fists were clenched, and...
I just  felt trapped :/
I had this mountain of work to do. I felt like I had no control of. I felt like I had really imprisoned myself into my business and I just wanted to scream. 

I was so annoyed and I thought to myself… 
"My goodness, what have I done?"
I wasn't running my business...
My business was running me.

It owned me.

I thought to myself, I really love my clients. I really do... 

I love what I do, but I don't love my business. 

It sucked. I had no life. I was in this constant creation mode of always reinventing the wheel… and I was done with it.

I was so done with reinventing the wheel.
It was exhausting.
It was time consuming.

I thought to myself there had to be a better way.
BUT that was the question…
WHAT exactly was that other way?!
At the time, I didn’t have the answer to that.

And when I came back home from that glorious Brazil family (WORK) vacation… I was more exhausted, more burned out then when I left; and I was tempted to just (figuratively) blow up the entire business.

I was ready to get out.

Luckily for me, I was saved by a colleague, and a single unexpected remark that would transform my business forever.

You see, when I got back, I went to lunch with a colleague of mine, and we were just chatting it up and catching up. He was asking me about business and what was happening. And you know, I'm sharing with him, my epiphany, but yet my quandary.

That’s when he asked me what books I was reading, and what I was currently studying…

And well, I perked up proudly and rattled off some personal development books like “Wayne Dyer’s The Power of Intention, and Don Miguel Ruiz’s The Four Agreements, and”…

And that’s when he cut me off and said:
"Yes Melissa, I know you love reading those books, 
but what BUSINESS books are you reading? 
What BUSINESS strategies are you studying and implementing?”
I was silent.
I had no answer.

That’s when he hit me with some tough love: “I hate to tell you, but you've just built another job for yourself. You are just working way too hard…”

And then he said the one line that’s been permanently ingrained in my mind ever since that fateful day. 

He said:
"Melissa, you need to learn to LEVERAGE your resources and MAXIMIZE your and your client's results.”
And I was like, yes, yes, you're right!

That's what I need to do! I need to learn to leverage my resources and maximize my and my client's results. YES!

But wait… Whoa, whoa, whoa…

What does that mean?
How does one do that?
What does that look like?
And I realized in that moment that I was actually really confident as a coach, 
but I was not confident as a business builder.
Do you know what I mean?
Can you relate to that?

I mean, previously, this was my business building strategy (see if this resonates with you)… Here’s what I would do:

…I would work really, really, really hard. Get a client. Figure out how to serve that client. Create some content for that client then serve them.

…Then work really, really hard. Get another client, figure out how to best serve that client. Piece together some content for that client, and then serve them.

…Then work really, really hard. Fill the group, get that group going, and figure out how to serve that group. Create some new content for that group. Then serve them.

…Then work really, really hard… (and repeat the insanity).

I mean, I had no real systems in place.

I had no automation or structure. I had no idea how to truly leverage my resources and maximize my and my client's results.

And so in that moment, I decided going forward, things HAD TO change.

And so over the next 6 years I set out on a mission to create the most impactful, powerful, purposeful system to serve my clients, without having to reinvent the wheel each and every time. 

A process that could serve all of my current clients AND all of my future clients as well.

I started obsessing about leverage, leverage, leverage!

And my motto became:
"Work Smarter, 
Not Harder!"
And so a business partner of mine and I, we came together, we put our heads in our hearts together to figure out what was the common thread that ran through all of our most successful clients.

Why were they SO successful?

What small initiatives created BIG results?
What was their foundational content?
What were their processes?
What created the biggest transformations for their clients?
What worked over, and over, and over again?

I must admit, this took a lot of time, resources, energy and work hours to figure out initially…

But it was SO worth it!

Out of that process, we were able to find the common threads, translate them into a repeatable system, and package it to leverage inside of ANY coaching or training business.

It didn’t matter if it was…
  • One-on-one client work
  • Group work
  • Coaching work
  • Virtual events
  • Live retreats
  • Really, any business model...
Packaging and systemizing the common threads changed E-V-E-R-Y-T-H-I-N-G in our own business.

We found out that by leveraging our new findings I was able to first and foremost, cut my client prep time down by 80%!
"80% YHALL!!!!”
For me that personally translated from hours of client prep time, to just 20 minutes on average. I can’t begin to express just how much more time freedom that has awarded me.

In addition to that…

I could now finally scale my business using this system to quickly customize my service and deliver it repeatedly, consistently, over and over and over again – without sacrificing the quality of my services.

It gave me the confidence that I was going to serve my clients in a way that was going to set them up for success and their greatest transformation.

And the best part…
I didn’t have to reinvent the wheel anymore.
When I landed a new client, I didn't need to start from scratch.

I was amazing... It was glorious!

We created a life-long, foundational system for my entire coaching business, which has really become the jackpot of all jackpots for me!

Why?

This is why…
"This system has been making my business over $200,000 year after year, after year with that ONE build.”
How? Good question.

I’m a stickler for transparency and specifics.

I never make a claim without backing it up. I know that’s in short supply on social media these days, but you’ll always have that promise from me. 

Okay?
So here’s the exact breakdown of my entire coaching business (its super simple!).
1) I have my one-on-one coaching clients. This is my base.

If I were to land a client today, I would use the coaching system we established to know exactly what I was going to take them through, and exactly what they're private, VIP coaching experience was going to be. No prep time. I just need to follow the system.
I charge $20K per client for this type of individual attention, and I only offer 6 spots a year for this high level service. So that one-on-one coaching base brings in about $120,000 year after year ($20K x 6 spots = $120K).
2) Next I have my Inner Circle group. It’s like a closed-door mastermind to a hand-selected group of coaches. The coaching system already lays out the base modules and the core concepts. 

There’s nothing new to build, so I can launch a new group anytime. Sometimes I’ll also turn this into a weekend workshop instead. Either way, the process and the result is the same.
Each participant invest about $6950 to be a part of the group, and there’s about 12 seats available per year - so that generates about $83,000 for my business every year ($6950/spot x 12 spots = $83K).
3) Then there are my speaking engagements. They follow my coaching system framework as well. Once again, no need to reinvent the wheel. You want me to speak? I can do it tomorrow (heck, even TODAY!). That’s because the core message is already there, it’s part of the same established framework.

On average, I charge $7K per speaking engagement, and I’ll consistently book about 2 per year, so that brings in about $14,000 per year ($7K x 2 gigs = $14K).
And so very easily...
I’m hitting the multiple six-figure mark, 
year after year with just ONE coaching framework.
This is how simple I’ve made my coaching business. Before my system it was complicated and scattered. It was a grind. Today, it’s a breeze.

Speaking + Inner Circle/Workshops + 1:1 clients.

That’s it my friends!

That’s a multiple six-figure coaching business.

No crazy, hard to understand business model. Nope. No, thank you. I love my clients and the work I do too much to over complicate it and keep me from the very thing I love!

Keep it simple.

And I can tell you, that I’m FINALLY working smarter, not harder. It’s not just a cliché folks… you CAN actually create a SMARTER business…

And so my big take-a-way here for you is that…
"The one thing standing in the way between working ‘harder’, and ‘smarter’ dream coaching business - is having a solid, tested, and true ‘go-to-coaching system in place.”
Here’s the deal…

If you’re not leveraging your resources, then you’re always going to be at a major disadvantage trying to attain time freedom, or scale your business.

From my personal experience working with thousands of coaches and trainers from countries all over this planet, I can confidently say that you’re likely working at least 2X as hard as you need to, and your business is probably 2X as complex as it needs to be (if not way more!).

This is what working harder looks like…
  • You struggle to articulate your marketing messages.
  • ​You struggle to know what your offer is.
  • ​You struggle to know what your prices are.
  • ​Every time you land a client, you spend hours preparing for that client.
  • ​Every time you’re booked to speak, you create a new keynote.
  • ​Every time you want to turn up the revenue, you create a new course, workshop or event.
The hard way is constantly reinventing the wheel.
The hard way is constantly fighting a guessing game of what to do next.

It’s SO time consuming!

It’s overwhelming!

It’s stressful!

Now let’s look at working the SMARTER, EASIER way looks like…
  • I want to launch a new marketing campaign, I leverage the coaching system to direct the messaging, 
  • ​I launch a course, I leverage the coaching system as the modules,
  • ​I enroll a client, I leverage the coaching system as the coaching sessions,
  • ​I book a speaking gig, I leverage the coaching system as the keynote,
  • ​I plan a live event, I leverage the coaching system as the training agenda,
  • ​I kick off a mastermind, I leverage the coaching system as the weekly themes...
The smarter, easier way is to build ONCE, and leverage, leverage, leverage!
The smarter way eliminates the guesswork.
It’s SO time efficient!

It’s so effective.

It’s lucrative.

My friend, don’t make the mistake I made the first 6 years in my business. You’ve got to leverage resources, simplify, and have a strong repeatable foundational framework built at the center of your business…

My go-to coaching system hits all those points.

This is why this is so powerful.

It collapses time and effort.
"That means you can get your voice, your message and your mission out into the world faster, and easier than ever before.”
It also means that instead of spending all my time, energy and resources on constant creation mode…

I can instead use that time, energy, and resource doing what I LOVE to do most… Interacting with my community and serving my clients.

And they no longer get the tired, burnt-out Melissa. No, they now get the well-rested, energized, enthusiastic, INSPIRED Melissa!
I want that for you too.
I want that for you because now more than ever, the world needs more coaches like you out there bringing people together, helping people deal with their toughest days, and transforming lives.

Give me an “YASSSSS” if you agree!

The way I’m going to help you get that, is by sharing my go-to coaching system with you; so that not only can you reach your audience faster with less effort, but you can serve them at a higher level AND have fun doing it!

Sound like a plan?!

From this point forward…
This is going to be YOUR ‘Secret Coaching Weapon’.
And you’ll be able to leverage it in all the way’s I’ve previously mentioned that I’ve leverage it as well.

You’ll be able to use it for:
  • 1-on-1 clients
  • Workshops
  • Virtual Events
  • In-Person Events
  • Masterminds
  • Memberships
  • Courses
  • Speaking keynotes
  • Content publishing
Really… ANY vehicle you use to serve your clients.

And you’ll be able to use it in ANY industry.

Here’s a few from the 280+ coaches that have already implemented this go-to-system at the center of their businesses:
  • Executive coaching
  • Life coaching
  • Business coaching
  • Leadership coaching
  • Health & Fitness coaching
  • Relationship coaching
  • Spiritual leadership
  • Women’s retreats
  • Faith-based seminars
  • Personal Development seminars/workshops
As you can see, it can be used in practically ANY niche.

But you can also use it in ANY geographical location in the world.

In addition to coaches in the USA using this system...

We also have coaches all over the world using it!
  • Canada
  • ​Australia
  • ​UK
  • ​Nigeria
  • ​Belgium
  • ​Norway
  • ​Venezuela
  • ​Barbados
Just to name a few!

It just plain works.

And it’s E-A-S-Y. 

Remember, I’m all about working smarter, not harder.

It’s easy to implement, and easier to maintain.
Once I got into my groove with this go-to coaching system, there was no going back! It was such a breath of fresh air to FINALLY be able to take a vacation! 

Like a real one, for real!! 

I was finally able to attend personal and professional development retreats without feeling guilty that I wasn’t checking email around the clock!

I “courageously” went to two, back-to-back, retreats up in the mountains of Whisler, Canada. I was offline for 12 days and really put this system to the test!

I generated $21,000 in my business while I was away!!

I could hardly believe this was my business now!
This is the new norm for me… and it can be for YOU too!

I hope that you’re getting excited about the possibilities here.

At this point of my letter, you might already be considering how a go-to coaching system might work in your business and you want to explore that… And if that's YOU... 

I'd like to invite you to book a Breakthrough Session with me right now. 

It’s 100% FREE.

We’ll get on a 60 min call to discuss the particulars of your business, where you’re stuck, and where this coaching system can help.
Now, if you’re still reading instead of reserving your free session with me, then I assume you might still have some unanswered questions about how this could work for you, right? No worries.

The truth is, I’ve met thousands of coaches at these crossroads before. I’ve had the same conversations. And I’ve learned this…

If you’re hesitating right now, it’s quite likely that the reason is that you are still subscribing to one (or more) of the three most common myths out there about coaching.

These three myths hold back MOST coaches.

These three myths are what’s keeping you stuck at working harder, instead of moving forward to working smarter.

These three myths will always keep you from being able to leverage your resources (which we’ve already established is critical if you want time freedom, and/or if you want to scale your business).

To grow, you MUST get past these myths.
The 3 business-killing myths coaches and trainers tell themselves that sabotage their success… 
(And the truths that will set you free to create unlimited value in this business for you, your family, and your customers).

Myth #1

The myth is that “people are buying your coaching and training and therefore that's what you must sell”.

Unfortunately, they are NOT.

Yes, you heard that right. 

People are NOT buying your coaching and training.

What they are actually buying is…

A solution.

People are buying solutions from you, NOT coaching.

They are buying the steps to get them to where they want to be.

That's right.

They believe you have the steps, the system, and the formula, the framework to help them get to their desired outcome or solution.

That’s what they're buying.

Not coaching, not training.

The truth is, the top coaches and trainers in the world already know this.

They are already out there selling their solutions as systems and frameworks.

They are NOT selling their coaching and training.
Here’s an example from John C. Maxwell, the godfather, the legend of leadership.

Out there in the marketplace, you don't see John promoting himself as a coach, as a trainer. No, he is promoting his laws of leadership.
He is showing you that if you want to become a better leader, he knows the system. He knows the method. He knows how to get you to become a better leader. And so we go to him because we want to follow his leadership system.

When I was part of the John Maxwell team for over 5 years, I really got to learn from the best of the best and see how he did this – how he created timeless content that supported his proven leadership methods.

If you look at his books and trainings, it’s the same there too. He is NOT calling himself a coach or a trainer. Instead, in all of his content he's teaching you and showing you his method, his SYSTEM, for becoming a better leader. 

He is NOT leading with coaching.
This is what separates the top known coaches from the rest who are just selling coaching and training.
And I know this is so powerful because I was once there too.

I used to lead with being a coach, being a trainer - but I have since shifted my positioning of what I do and how I serve my clients to focus around communicating my proven system…

And it's been a total game changer for me.

And so this strategy is not just reserved for the big names, for the John C. Maxwell’s is out there in the world, but it's also for you and me.

We can model the same strategy to leverage our business, our reach, our influence and our income; and most importantly we can leverage our system to create results and transformation much faster for our clients.

So to restate the myth…
"People are NOT buying your coaching and training! Instead, they are actually buying your process, your framework, your formula, your system.”
Okay, so now let’s move onto the second myth that’s killing so many coaching businesses out there….

Myth #2

The myth is that “you have to have it A-L-L figured out first before you have the ‘permission’ to launch your business”.

I see this unfold way too often…

Coaches are waiting for some arbitrary ‘permission’ that they are ‘ready’ to launch their dream coaching business.

They are waiting for a blessing from their…

Mentors…
Family…
Friends…
Colleagues…
Neighbors…

They feel like they have to have it allllll figured out, been blessed, paid their dues…and now they can go out there and be successful.

Come on. NO WAY!
The truth is you don't need anyone's approval to be successful.
You can start TODAY… like NOW.

Shift your mindset to working smarter not harder, start leveraging secret #1, and take action right away. I know it seems too simple, but simple works!

But don’t take my word for it…
I’d like you to meet Coach Kathy.

When Kathy came to me, Kathy had been an HR consult for 15 years; but she wanted to pivot and build a new coaching business from the ground up.
She was going to start with ZERO clients.

She had already gotten certified in transformational coaching; but that aside, she hadn’t started her business yet – and she didn’t know how. But she was an action-taker, and she was eager to launch!
I love working with Coach Kathy types! So I was happy to take her under my wing and show her how to leverage my go-to coaching system to launch and grow her new dream coaching business.
Well fast forward….
Just FOUR WEEKS Coach Kathy had already landed $39,988 worth of NEW business.
WHAT?!! How the heck did she do that?!

Well, as I had been in the co-pilot seat with her those first four weeks (and I have her permission to share the details)…

I can reveal all the juicy details. Would you like that?

I’ll assume you just gave me a resounding ‘heck yes!’

So let's take a look at the breakdown and what exactly happened here.

So within those first two weeks, here's what she had to say.

Coach Kathy: “I reached out to the small pool of people I knew from my prior work, and pitched my new signature program built around Melissa’s go-to coaching system. I had 2 ideal clients sign one-on-one coaching contracts at the $4997 rate each – no hesitancy at all.”

She goes on to say: “And the delivery will be done online, which aligns with my desire to transition my business online and to have the freedom to work from anywhere. I'm just surprised, delighted, and floating away on a happiness bubble.”

Not bad, right? Not bad.

Two one-on-one clients, $4997 each for a total of $9,994 in two weeks.

Would you be happy with that? I’d take it!

But that was just the start…

I knew with her experience working with people in her previous HR job, with her certifications, and with the huge value she was delivering by leveraging my go-to coaching system… I knew her rates were WAY too low.

So I sat her down and coached her to see her own value as well as the value in her ability to solve problems in the marketplace.

She went on to raise her rates...
3X!
Now we’re talking!

In the next two weeks she landed two more one-on-one clients, for the exact same delivery as the first two clients, but this time at $14,996 EACH.

So two more clients at $14,996 each brought in an additional whopping $29,994 those following two weeks, for a grand total of $39,988 in just 4 short weeks - just by taking immediate action!

Amazing. Right?!

Now, I can’t promise everyone that comes to me that they will get those kinds of results so quickly; so I need to put that disclaimer out there… However, I want to remind you that when Coach Kathy came to me – she was a BRAND new coach.

She did NOT have her fancy, shiny business or coaching business website.

She did NOT have her new little polished business cards.

She did NOT have that flashy new logo.

She did NOT have a mountain of coaching certifications.

She had NOT served any clients solely online before.
But what she did have that allowed her to get started right away (and not wait like so many of her peers would have)... 
Was a go-to coaching system.
And with that she saved a ton of time, money and trial & error. Out of the box she already had all the tools, exercises, scripts, and guides so she could get out there and implement it with clients immediately.

And that gave her the confidence to know that exactly what she was offering had power had value, and that it was transformational.

And guess what...
When you have that level of confidence and that level of certainty, it can completely change how you show up in a sales conversation.

Like how much would you absolutely loooove to have rock solid confidence in a sales conversation?

To have rock solid confidence in the value that you're offering your clients, knowing that it's going to set them up for their greatest success and their greatest transformation?

That alone is a game-changer for anyone needing to sell their services to a new client (which by the way, is all of us if you want this to be a business!).

Imagine if Coach Kathy had instead waited…
Imagine she waited until she had crossed all her “T’s” and dotted all her “I’s. 

Imagine she waited to get her website up, her logo designed, her business cards printed… 

Imagine spending months and months packaging her services and trying to build her coaching method from scratch.
Imagine her sitting there… long days and late nights writing and designing all the handouts, all the guides to deliver to her clients.

She would have been there months (if not years) later, still stuck in ‘launch mode’ and still not generating revenue.

Instead, because she leveraged my experience (mistakes) and my go-to coaching system, she instead made a whopping $39,988 in four weeks.

Which scenario would you prefer? Personally, I prefer the smarter, not harder way (and I hope that by now, you do too!). ;)
"So stop waiting y'all! 
Stop waiting”
You don't need to wait.

So once again, here’s the second myth…

The second myth is “that you have to have it allllll figured out first.” As you can see from Coach Kathy’s example you do not need to wait to leverage your resources and create amazing results with a go-to coaching system.

Just follow Coach Kathy’s lead, and START!

Now we get to the third and final myth that’s killing so many coaching businesses out there….

Myth #3

The myth is that “there’s more value in what you do if you create something solely and fully yourself”.

Now, there's nothing inherently wrong with that.

You can go create something totally and fully by yourself from scratch.

But here's the truth…

The truth is that when you leverage something that's already been created (and proven to be transformational), and you add to it, you stack on top of it your own content – you can actually create an even MORE powerful, transformation program for you and for your clients.

And the best part is…

You won’t have to reinvent the wheel.

And by not reinventing the wheel, you save yourself a ton of time, money, and mistakes; which you can then use to instead serve your audience (the coaches sweet spot).
So I tell my clients:
“Don’t start from scratch where and when you don’t need to.”
Yes, there will be pieces that you’ll create solely and fully for yourself – but those can be stacked on top of a proven, transformational foundation, which will inherently lend to the results and confidence of your own pieces.

This is no different than the invention of the actual wheel. Over the years it has been adapted and upgraded and added-to… but all of that is built on top of the original, foundational design, and it’s been that way for 3000+ years.
Don’t reinvent the wheel in your coaching business.

And by the way…
You can use the foundation of a go-to coaching system to diversify into multiple product and service offerings using the exact SAME system.
I had another client (also Cathy, with a “C”, I oddly have lots of Kathy named clients), who leveraged the go-to coaching system to…

>> Deliver a two-hour keynote presentation,
>> A full-day workshop,
>> A 6-10 individual group program, and
>> A one-on-one private client package (both in-person and online).
Again, all from the SAME system.

The only difference is the DEPTH in which you serve and provide support to the client based on the service level.

As you see this client was able to immediately build this robust, diversified business model; all using this industry tested, done for you coaching system that allowed her to get off the ground running without having to wait.

So again, stop wasting your time, energy and money.

Don’t reinvent the wheel.

Don’t start from scratch.
"Leverage existing resources that are proven and that are industry tested to get those results for yourself and for your clients right away.”
So let’s recap the third myth….

The third myth was…“That you have to have it all figured out first.”

But the secret is that you can create impact, influence, and income faster, with more confidence and with better client results when you leverage existing systems and build upon them.
So Here's The Quick Summary....
1) Don’t try and sell coaching and training services because that’s not what people are buying. People are buying your solution, so instead lead with your solution-focused signature go-to coaching system.

2) Don’t try to get it all figured out, because there’s people out there, your people, that need you RIGHT NOW. Instead compress time and effort by modeling someone who’s already figured it out by working smarter, not harder.

3) Don’t start from scratch and try and build everything yourself, as reinventing the wheel will be the death of your profitability (and your sanity). Instead leverage an existing, proven system, and build upon it to serve your clients faster with greater confidence.

Does that make sense?
It only takes ONE thing 
to make all three shifts.
Not three independent initiatives, just ONE.

And that is a tried and true, industry-tested, go-to coaching system.

And so, as promised...

I showed you how I've been able to build a profitable, purpose-driven coaching business that I absolutely love, while working smarter, not harder, getting results sooner rather than later, and how I taught my clients to do the same.
Now let me ask you this…
Do you think that if you had a go-to coaching system in place, like the one I’ve unveiled here… could you be more successful more quickly?

If I gave you the EXACT same system that I personally use to generate multiple-six figures in my business every year; the EXACT same system that Coach Kathy used to generate $39,988 in just four weeks – and that Cathy used to launch a robust, powerful, and diversified business from Day 1….

Would you be able to get greater results quicker for your clients?
If I gave you a done-for-you signature program that's been tried and tested with hundreds of coaches with their thousands of clients in various industries…

That you could make your own,
That you get to put your name and logo on it, that already had all the transformational modules built,
That already came with scripts, guides, tools, and materials….

And that you could start using IMMEDIATELY…

To get you going and growing and working smarter not harder…

What that be valuable to you?

My guess would be, yes, yes, and YES… but I can’t take the next step for you. I can guide you, equip you and coach you, but you have to take the next step.
So now you have a choice to make.
Option #1: 
You Don't Do Anything.
You have a choice to take what I've shared with you here today and do nothing with it. You can continue to make things more complicated and harder than they need to be.

You can struggle with what your offers are going to be and how you are going to ensure that your clients are going to get these amazing results that are going to set them up for success.

You can keep reinventing the wheel over and over again, keep investing in those programs, this program, and that program, without really seeing the needle move in your business.

That is an available choice.

That’s not a choice that I or my clients make anymore.

We know our sweet spot is in serving. 

Our happy place is in coaching. We want to spend as much time there as possible, so we take the second choice...
Option #2: 
Try Something Different.
Leverage a Go-To Coaching System.

Cut your client prep time down by at least in half, if not more, using a proven industry tested system.

Have the confidence and certainty in knowing that the work you’re doing for your clients is totally and completely life-altering (which has a huge impact and how you show up in those sales conversations).

And have the security knowing that you can diversify your business and your offering on a dime when the economy shifts (like it just did!).
"So which option sounds like your dream coaching business? Which option would you take given the choice?”
If it’s the second option, the leveraged, working smarter not harder, go-to coaching system option…

Here’ how I can help…

I have set aside some time in my calendar over the next few days to speak with you personally, one-on-one, on how you can apply these ideas and these strategies into your own business immediately.

Here’s how that would look like:

1) We’ll jump on a phone call where we’ll take a look at your business model, and how you’re currently serving your clients. Or if you’re an aspiring coach, we’ll craft a vision for what your business would look like.

2) We’ll uncover how you can create more impact, influence and income in your coaching business in the shortest amount of time, using the ideas and the strategies that I shared with you here.

3) We’ll discuss if there are any ways I can personally help you, and if we’d be a good fit for that. And if not, that’s totally fine too. You're still going to get a ton of value from our time together – that’s my promise to you.
And If You're Thinking...
"Melissa, that’s great but I don't have a business model yet. I'm just starting out. Can I still get a call with you? Can we still take a look at my business?”
My answer is…. Absolutely.

Even if you don't have a business model, I can still help.

Like I said, I wish I had this in place day one. I wish it hadn’t taken me six long, painstaking years to get it in place.

So if you're just starting out, awesome! Let's really take a look at what that would look like for you to use these ideas and these strategies that I shared with you now, not later. Let’s get you way ahead of the game!

So whether you’re just starting out, or you’ve already been in business for 5, 10, more years, let’s look at your business model and how you can work smarter, not harder, and get some of those results sooner rather than later for yourself and for your clients.

And the investment for this call?

The cost of this time to spend with me on the phone?

It’s actually absolutely FREE.

You read that right…

It’s 100% FREE.

And why would I do that?
I do this because I love helping my clients. I love helping coaches build profitable purpose-driven businesses. And honestly, where we are today in the world, our world is starving for this, because right now there are many people who are struggling, they're stuck, and they need you to help them.

And so that's my calling. That's my purpose.

And I cannot deny it. I will not deny it.

And so that's why I do this.

But here's the deal, it's not for everyone...
So Here’s Who This FREE Breakthrough Session IS For...
  • This is for you if you’re a (aspiring) coach, trainer or leader who believes in taking purpose-driven action. That means you take action in the face of fear, rather than waiting for some moment of perfection. It means you are committed and you don’t make excuses. 
  • In addition to that, you should also be someone that believes in the power of leveraging content, strategies and systems. That means you are NOT looking to build your own system, but rather favor use an industry tested one.
  • This is for you if you are willing to be challenged and held accountable daily for your journey. That means you are the type of person that takes ownership and responsibility for making your dream your reality.
  • This is also for you if you are passionate about your purpose, about your vision and people. You need to be called to do this. This need to speak to your soul, and you feel drawn to it!
  • And last but not least, you must be eager, resourceful and coachable. That means you want this NOW! Not in 6 months… not in 9… you want to take action NOW.
So if the above points describe you... 
I’d like to go ahead and invite you to book your FREE call with me right now.
Just click the button below, and choose the day and time that works best for you. Then on the next page you’ll answer a few questions that will help me get a better understanding of you, where you're at, and where you are with your business, so that I can best prepare for our call together.
So go ahead, click that button below.
Book you call with me right now.
Now there’s something you ought to know…

There’s only one of me.

There’s hundreds of people that will be presented with this offer each month.

Furthermore, I only have a limited window in my calendar to take these calls because, well, I have clients that take up most of my work hours – and I do NOT schedule any calls outside of those work hours...
After all, I do have a personal life.

I have two kids and I have a husband, and I respect and honor my time with them. I have a built a business that allows me to do that, and part of that is keeping my phone hours to a small window.
My hope for you is that you will have those boundaries in to your life too, and I know with a go-to system you CAN.

And so, if this is really a good fit for you, if you really want to discuss this opportunity, I want to encourage you to book the call with me.
But don’t hesitate.
Book that call now, again there’s only one of me and so the available slots is quite limited.
And with that said, I’ll leave you with one final thought….

I know that YOU are here for a purpose.

I know that there are people on this planet that are meant to be served by YOU. And if you’re like me, you have an inner drive to step up and take responsibility to create the business that is capable of serving them.

For YOU to be capable to serve them.

Believe me, it does not need to be so complicated.

You’re probably working WAY harder than you need to right now, and we can fix that – and to do that it just starts with a conversation.

And so book your call right now, and lets have the conversation to get a better understanding of where you can make some of those massive shifts that will have massive, massive impact on your results.

I want to take away that guesswork for you.

I want to help you make your business model more streamlined, simpler, clearer, and skyrocket your certainty and your confidence in your offer and the results that you get your clients.

I want you to have some more breathing room back to you and your life.

I want you to have a life!!!

But I can’t help you if you don’t book that call.
Once again, click that button below, and book your private one-on-one call with me right now.
I really look forward to meeting you!

I can promise you that it’s going to be an amazing value packed hour - possibly the best hour you've ever spent working on your business!

Be blessed.
Xo
Melissa West
P.S. Twelve months from now you can be sitting exactly where you are now… or you can be on a wild, fun ride with me and hundreds of like-minded peers, as you get your business going and growing full speed ahead, while growing your impact, influence, and income. Your choice.
P.P.S. I’m not attached to you booking a call or us working together. But here’s what I know, it CAN have the potential to change your life. That’s why this decision is about YOU, your dream coaching business, and the people you want to serve. And the first step starts today... 


EARNINGS DISCLAIMER: This training is intended to introduce you to a more streamlined, simple business model that allows you to serve your clients at a higher level and make a greater impact with greater clarity and direction. We want to help you by offering you a tried and true system that has worked for many. However, implementing this go-to coaching system into your business, like anything else, requires your own commitment, determination, and effort. There is no magic pill. You must do your part. As stipulated by law, we cannot and do not make guarantees about your ability to get results or earn any money with our ideas, information, tools or strategies. Your results are up to you. Agreed? You should know that all products and services by Xtreme Results, LLC are for educational and informational purposes only. Nothing on this page, presented in webinar trainings, or any other content or pages guarantees results or future earnings. Testimonials shared here are made by individuals who used the Blueprint for Success Go-to Coaching System in their businesses and life. They were not compensated for their testimonials. 
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